March 17, 2025
IVAR reveals its new brand identity
At the ISH international trade show, IVAR is proud to present its new logo, embodying a major step in the company’s innovation and growth process. The 40th anniversary of the foundation of the company is the occasion for this launch; this is an achievement, which marks a cornerstone in IVAR’s history.
The new logo represents a true stylistic watershed compared to the original one and is characterized by a combination of traditional and contemporary elements: the granitic forms, the use of the orange colour, Pantone 021c, are a tribute to IVAR’s history, passion and experience, while the clean and minimalist style is a projection into the future. The symbol, which characterized the previous logo, has been removed, leaving space to a more modern, dynamic and more essential caption: IVAR written in a neat character accompanied by the payoff ‘Hydronic Ideas’.
The “core” of the graphic evolution lies in the central letters “VA”, which represent the two incoming and outgoing flows, typical of hydrothermal systems, but it is also a new visual element symbolizing the continuous corporate development and improvement process.
“This new logo offers a more contemporary vision, but somehow it is also an inspiration which looks back to the past, a faithful reminder of the brand’s roots and of the journey that made us what we are today; it embodies our commitment and the values that drive us: quality, innovation, sharing and sustainability, but also our eagerness to evolve and to face future challenges. The ISH tradeshow is the perfect opportunity to share this important change with our clients and partners”, said Stefano Bertolotti, IVAR’s CEO.
The new brand is part of a wider creative rebranding process, which includes also the definition of a new brand identity, aimed at significantly renovating the corporate image.
IVAR invites you to visit its stand to discover with your eyes the new logo and the most recent technologies in the sector of heating systems. Hall 60 – Stand B10
